Last-Minute Tips to Boost Holiday Sales for Shopify Merchants
The holiday season is here, and so is the rush of last-minute shoppers. For Shopify merchants, this is your golden chance to maximize sales before the year ends. Whether it’s Christmas or New Year, these tips will help you make the most of your Shopify store and mobile app during the festive shopping frenzy.
1. Clearly Show Shipping and Pickup Options
Last-minute shoppers are often worried about receiving their orders on time. Make it easy for them by prominently displaying shipping deadlines, express delivery options, and local store pickups.
For example, add a banner at the top of your Shopify store saying, “Order by December 22nd for guaranteed Christmas delivery” or “Same-day pickup available!” If you have a mobile app, send push notifications reminding customers of these options.
2. Encourage Mobile App Shopping
A mobile app can provide a faster and more personalized shopping experience, especially for returning customers. Highlight exclusive deals only available on your app, like “App-only 20% off until midnight!”
Push notifications can also create urgency. For instance, a simple notification like, “Last chance! Get free shipping on all orders placed today,” can drive immediate action.
3. Offer Digital Gift Cards
Gift cards are a lifesaver for shoppers who are running out of time. Set up digital gift cards in your Shopify store and promote them as a quick, thoughtful solution.
For example, you could say, “No time to shop? Send a digital gift card instantly!” Include festive designs like Christmas themes or New Year celebrations to make them more appealing.
4. Run Flash Sales to Drive Urgency
Flash sales are an excellent way to grab attention and encourage quick purchases. Announce a limited-time discount, like “50% off for the next 24 hours!”
Use countdown timers on your Shopify product pages to make the urgency visible. If you have a mobile app, send reminders when the sale is about to end, such as, “Hurry! Only 2 hours left to save big!”
5. Optimize Your Shopify Store for Mobile
Most last-minute shoppers browse on their phones. Make sure your Shopify store is mobile-friendly, loads quickly, and offers a smooth checkout process.
Enable features like autofill for customer details, one-click payments, and clear navigation menus. A slow or clunky mobile site could cost you sales, so test your store thoroughly to ensure it’s easy to use.
Also read: How To Turn Your Shopify Store Into A Mobile App
6. Use Social Media to Attract Customers
Social media platforms are buzzing with holiday excitement, and it’s a great place to promote your Shopify store and mobile app.
Post festive content showcasing your products, announce flash sales, or host a live shopping session where you demonstrate your top-selling items. For example, you could post, “Looking for last-minute gifts? Shop our Christmas collection now!” Include a direct link to your store or app in the post.
Also read: Crucial Tips For Effectively Promoting Your App On Social Media In 2024
7. Personalize the Shopping Experience
Holiday shoppers love when things feel tailored to them. Use Shopify features to display personalized product recommendations based on customer behavior.
For example, suggest holiday bundles like “Perfect Gifts for Her” or “Holiday Must-Haves for Kids.” Adding options like gift wrapping and handwritten notes can also make the shopping experience feel extra special.
Also read: The Role of Personalization in Mobile App Retention
8. Retarget Customers with Abandoned Carts
Shoppers often add items to their carts and forget to check out. Use Shopify’s abandoned cart email feature or your mobile app’s push notifications to remind them.
For instance, you could send an email saying, “Still thinking about that cozy sweater? Complete your order now and get 10% off!” Make the message friendly and add an incentive to seal the deal.
9. Provide Excellent Customer Support
During the holiday rush, quick and reliable customer service can make or break a sale. Enable live chat on your Shopify store so customers can get instant answers to their questions.
Prepare a detailed FAQ page addressing common concerns like shipping timelines, return policies, and payment options. If your team is overwhelmed, consider using chatbots to handle basic queries.
10. Plan for New Year Promotions
The holiday season doesn’t end with Christmas. Keep the momentum going by preparing for New Year sales. Highlight products that tie into common resolutions, like fitness gear, planners, or self-care items.
For example, run a campaign saying, “New Year, New You! Kickstart your 2025 with these essentials.” Start promoting these items right after Christmas to keep your sales flowing.
Conclusion
As a Shopify merchant, the holiday season is your time to shine. By implementing these last-minute strategies, you can attract more customers, deliver a fantastic shopping experience, and end the year with a boost in sales.
Remember, your Shopify store and mobile app are powerful tools to win over holiday shoppers. Use them wisely, and don’t forget to prepare for the post-Christmas shopping wave too.
Explore more tips to boost holiday sales on our blog.