The Role of AR/VR in Future Shopify Mobile Apps
Imagine walking into a store, picking up a product, turning it around in your hands, and visualizing exactly how it would fit into your life—all from the comfort of your couch. That’s not a pipe dream; it’s the reality augmented reality (AR) and virtual reality (VR) are bringing to eCommerce, particularly for Shopify mobile apps.
Now, I’ve been in the eCommerce field long enough to see trends come and go, but AR and VR? They’re here to stay, and for good reason. These technologies bridge the gap between online shopping and the tactile, immersive experience of physical stores. If you’re a Shopify store owner, integrating AR/VR into your mobile app is no longer a luxury; it’s quickly becoming a necessity.
Let me break it down for you—with real examples, practical tips, and a clear roadmap to help you decide if AR/VR is the next big leap for your store.
What Exactly Are AR and VR?
Let’s start with the basics. Augmented reality (AR) enhances the real world by overlaying digital elements. Think Snapchat filters or Instagram’s face-changing features—that’s AR at its most basic.
Virtual reality (VR), on the other hand, takes users into a completely digital world. With the help of a VR headset, customers can explore a 3D environment, whether it’s a virtual showroom, a curated brand experience, or even a full-on digital store.
For Shopify mobile apps, these tools can completely transform how customers interact with your products.
Also read: Latest Mobile App Trends That Will Reign 2025
Real-Life Examples: AR in Action
Here’s where it gets exciting. Take IKEA, for instance. Their IKEA Place app allows customers to visualize how a piece of furniture will look in their home. Using AR, the app overlays a digital version of the product into the customer’s real-world space.
For Shopify merchants, the same principle applies. Let’s say you sell handmade jewelry. Customers could use AR to “try on” necklaces or earrings. They just open your app, select the product, and use their phone camera to see how it looks on them in real-time.
And here’s a pro tip: Make sure the AR features are easy to use. Over-complicated interfaces will scare off customers. Keep it simple—one click, and they’re immersed.
Why AR/VR is Perfect for Shopify Stores
Reduced Returns
One of the biggest pain points for online stores is returns. People buy something, realize it’s not what they imagined, and send it back. With AR/VR, customers know exactly what they’re getting. For example, if you sell home decor, customers can visualize how a rug or painting will look in their living room before purchasing.Increased Engagement
People love interactive experiences. If your app offers a fun, engaging AR feature, customers will spend more time exploring your products. And we all know: the longer they stay, the more likely they are to buy.Competitive Edge
AR/VR is still relatively new for smaller brands. If you adopt it early, you’ll stand out from your competition. Customers will remember your store not just for your products but for the innovative experience you offer.
A Peek into the Future: VR in eCommerce
Imagine this: a customer puts on their VR headset and walks into your virtual store. They can browse your shelves, pick up items, and even chat with a virtual salesperson (powered by AI, of course).
Brands like Gucci and Tommy Hilfiger are already experimenting with VR showrooms, and while that might feel a little out of reach for smaller Shopify stores right now, the technology is becoming more affordable every year.
For example, if you’re a Shopify merchant selling high-end sneakers, a VR showroom could let customers experience your brand in a way that feels exclusive and premium.
Tips for Getting Started with AR/VR on Shopify
If you’re excited about AR/VR but don’t know where to start, here’s a simple roadmap:
Start Small: You don’t need a full VR showroom on day one. Begin with AR features like virtual try-ons or product visualization. Shopify offers apps and tools like 3D Warehouse or Threekit to get started.
Prioritize Your Best-Sellers: Not every product needs an AR feature. Focus on your most popular or visually compelling items.
Test, Test, Test: Before rolling out AR/VR, test it on multiple devices to ensure it works smoothly. A glitchy feature can frustrate customers and hurt your reputation.
Leverage Feedback: Once you launch AR/VR, ask your customers what they think. Their feedback will guide your next steps and improvements.
Challenges to Keep in Mind
Now, let’s get real. AR/VR isn’t without its challenges. It can be expensive to implement, especially if you’re looking for custom features. Additionally, not all customers are tech-savvy. Some might find the experience intimidating at first.
That’s why it’s essential to offer clear instructions and keep the user experience intuitive. Partnering with experienced developers or using Shopify’s AR tools can make the process smoother.
The Bottom Line: Why AR/VR is Worth It
AR and VR are game-changers for Shopify stores. They make online shopping feel personal, interactive, and engaging in a way that traditional websites simply can’t. As these technologies become more accessible, they’ll reshape the future of eCommerce, setting apart the brands that embrace them early.
If you’re ready to explore how AR/VR can transform your Shopify store, start small, focus on your customers’ needs, and keep the experience simple yet impactful. Trust me—it’s an investment that will pay off in loyalty, sales, and a competitive edge.
Take a look at MageNative’s AR Feature - Here.
So, what are you waiting for? Dive into the world of AR/VR and watch your Shopify store reach new heights!