The Impact of Augmented Reality (AR) on E-commerce

Augmented Reality (AR) multiplies the possibilities of e-commerce by enabling shoppers to interact with various products right in their comfortable living rooms. AR enables the buyer to virtually place furniture in their living room or try on clothes and accessories through their phones, making the purchase experience more mingled and interesting. This brings forth a clearer picture for the customers, thereby reducing uncertainty and increasing their confidence in their buying decision, hence acting as a bridge between online and offline shopping.

Watch video: https://www.youtube.com/watch?v=3PY45Xg82Zo

This marks a new shift in the balance of play for the competitive e-commerce market as the trend of AR continues to gain momentum. Having this technology gives an early adopter respite from direct competition, improves the levels of customer satisfaction, and creates sales.

As AR expansion continues, it is going to become yet another key differentiator in the already competitive e-commerce marketplace. Early adopters of this technology will have a competitive edge with improved customer satisfaction and sales.

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